Multi-Method Approach to the Investigation of Assimilation and Disengagement at Orange County Worship Center

This dissertation investigates the process of assimilation and disengagement at the Orange County Worship Center in Santa Ana, California. Both processes are critical to retention and were evaluated on the basis of theological and empirical criteria.
The major questions to be answered from the standpoint of assimilation were: What are the factors that influence global satisfaction with OCWC? What are the perceived strengths and weaknesses of the church? Specific questions relating to disengagement were: what critical factors, if any, are related to the exit of attenders at OCWC within the last year? Which among these are most directly under the control or influence of the church’s leadership?
This project capitalizes upon a quantitative, self-administered paper and pencil survey completed by a non-random sample of present attenders. In addition, qualitative and quantitative data have been collected in a focus group and by telephone from a deliberate sample of people who had recently left OCWC. Data from these divergent methods are analyzed to identify the demographics, beliefs and attitudes of attenders in relation to their satisfaction with OCWC. Common reasons for attenders exiting from OCWC, and factors that discriminate between those who leave from those who stay are identified. On the basis of the results, strategic initiatives to improve assimilation and to inhibit disengagement are proposed.
The pros and cons of different research methodologies used in the investigation of assimilation and disengagement are discussed. Finally, implications for the church at large are presented.